Impact of SSDA
We are growing and reaching more visitors than ever before, our Scotland Starts Here impact in the last month is:
members of ssda
Social Media followers
Pieces of press coverage
press & media reach
people engaged with SSDA events or training
Join Scotland’s Fastest Growing Destination Marketing Organisation
Scotland Starts Here is our consumer facing brand, with half a million website visitors, over 25,500 app users, over 85,000 social media followers and a total reach of over 2.4 million.
By joining SSDA you will be listed on Scotland Starts Here and be part of an inclusive, supportive network which is powering the South of Scotland’s visitor economy.
SSDA is supported by the South of Scotland Economic Enterprise (SOSE)
How The SSDA Supports The Region
Membership of SSDA will bring a host of tangible benefits to individual businesses, local marketing groups, suppliers, events, and social enterprises. As a member you will benefit from:
PLACE BRAND MARKETING
Putting the South of Scotland on the map through ‘Scotland Starts Here’ and driving a sustainable increase in visitors to the area. This is done through the SSH Website, app and social media channels, as well as dedicated marketing campaigns and collaborative marketing campaigns with partners.
DIGITAL IMPROVEMENT
The SSDA helps businesses engage with their customers more effectively, improving customer communications, meeting evolving consumer expectation, and reaching audiences more effectively, with excellent online visibility and bookability.
INDUSTRY REPRESENTATION
The SSDA represents the industry at the highest levels with local and national government; it has a direct voice and real influence. The network also represents the South of Scotland at travel trade conferences, expos and events across the UK.
BUSINESS AND PRODUCT DEVELOPMENT
Fulfil business potential through innovation, collaboration, creativity, and diversification. We regularly run workshops and host local networking events to support businesses.
Join The SSDA Today
Membership of the SSDA is open to all tourism, hospitality and leisure businesses
and organisations across the South of Scotland.
Our Work Right Now
The SSDA is a small team of five staff members, working passionately to promote and develop the South of Scotland as a leading tourism destination, and to support hundreds of businesses and communities across our visitor economy. See exactly what we’re working on at any time. Explore our live mind-map shows the 50 different projects we’re actively driving forwards on right now, and watch monthly five-minute update videos by our CEO.
Our Latest News
The latest news from across the South of Scotland.
SSDA October Newsletter 2024
David Hope-Jones, CEO of the SSDA gives a quick 5-minute round up, by St Mary’s Loch, of the latest work of the SSDA in supporting the tourism economy in the[…]
Read moreCycling Fund helps put South on track to become leading cycling destination
Thirty tourism businesses, social enterprises and community groups have been supported to help the South of Scotland become one of the leading cycling destinations in the world. The £300,000 South[…]
Read moreMaking a World Class Trail
We want the River Tweed Trail to be world class and for visitors to have a great experience with local businesses benefitting. To do that we need to ensure that[…]
Read moreSouth of Scotland tourism grows by £150 million (20%) in a year
New data reveals growth of visitor economy in the South of Scotland as the Deputy First Minister visits the Scottish Borders, meeting business leaders. With Deputy First Minister Kate[…]
Read moreGalloway National Park: Initial Survey of Tourism Businesses
Tourism businesses in Dumfries and Galloway, and South and East Ayrshire, are invited to complete a short online survey to share their views on the prospective Galloway National Park. […]
Read moreSouth of Scotland Thistle Awards returns to celebrate tourism stars
The 12 winners of the region’s second annual Thistle Awards who will go on to represent the South of Scotland at the national Scottish Thistle Awards in November. Photo: Phil[…]
Read more