The South of Scotland is a year-round destination. Whether visitors are considering winter, spring, summer or autumn for their trip, they will find a warm welcome as well as endless experiences and adventures. Hear the latest on the new Scotland Starts Here seasonality campaign and find out how the SSDA is representing your business input and expertise as well as current consumer trends in the development of promotional activity for the region. During the webinar, the SSDA team will also showcase how businesses can get involved in the campaign and tell their own seasonal story.