The South of Scotland Destination Alliance (SSDA) was set-up in May 2020 and formally brought together the Scottish Borders Tourism Partnership and Visit South West Scotland to be the new region-wide, industry led organisation for tourism and hospitality marketing and destination development.
The SSDA board comprises:
![DavidIbbotson](https://www.ssdalliance.com/wp-content/uploads/2020/09/DavidIbbotson.jpg)
David Ibbotson
Chair SSDA
Knockinaam Lodge, Dumfries & Galloway
![VS](https://www.ssdalliance.com/wp-content/uploads/2024/07/VS-200x200.jpg)
Vicki Steel
Director SSDA
Aikwood Tower, Scottish Borders
![DMc](https://www.ssdalliance.com/wp-content/uploads/2024/07/DMc-200x200.jpg)
Douglas McMillan
Director SSDA
Stranraer Development Trust, Dumfries & Galloway
![PP](https://www.ssdalliance.com/wp-content/uploads/2024/07/PP-200x200.jpg)
Patricia Picken
Director SSDA
Solway View Holidays, Dumfries & Galloway
![Keith Mundell Photo](https://www.ssdalliance.com/wp-content/uploads/2024/07/Keith-Mundell-Photo-200x200.jpg)
Keith Mundell
Director SSDA
Johnstons of Elgin, Scottish Borders
![Esther Tacke P1290559](https://www.ssdalliance.com/wp-content/uploads/2024/07/Esther-Tacke-P1290559-200x200.jpeg)
Esther Tacke
Director SSDA
Galloway Cycling Holidays, Dumfries & Galloway
![cairn03](https://www.ssdalliance.com/wp-content/uploads/2024/07/cairn03-200x200.jpg)
Matthew Wallace Jr
Director SSDA
Cairndale Hotel, Dumfries & Galloway
![Sian Downes Photo](https://www.ssdalliance.com/wp-content/uploads/2024/07/Sian-Downes-Photo-200x200.jpg)
Sian Downes
Director SSDA
Strawberry Lemonade Events, Scottish Borders
![JH](https://www.ssdalliance.com/wp-content/uploads/2024/07/JH-200x200.jpg)
John Henderson
Director SSDA
Born in Scotland, Scottish Borders