The South of Scotland Destination Alliance (SSDA) was set-up in May 2020 and formally brought together the Scottish Borders Tourism Partnership and Visit South West Scotland to be the new region-wide, industry led organisation for tourism and hospitality marketing and destination development.
The SSDA board comprises:

Vicki Steel
Chair SSDA
Aikwood Tower and Cross Keys Inn, Scottish Borders

David Ibbotson
Vice-chair SSDA
Knockinaam Lodge, Dumfries & Galloway

Patricia Picken
Director SSDA
Solway View Holidays, Dumfries & Galloway

Keith Mundell
Director SSDA
Johnstons of Elgin, Scottish Borders

Esther Tacke
Director SSDA
Galloway Cycling Holidays, Dumfries & Galloway

Katie Kolita
Director SSDA
Assistant Factor & consultant surveyor for the Caravan and Motorhome Club, Dumfries & Galloway.

Douglas McMillan
Director SSDA
Stranraer Development Trust, Dumfries & Galloway

Matthew Wallace Jr
Director SSDA
Cairndale Hotel, Dumfries & Galloway

Sian Downes
Director SSDA
Strawberry Lemonade Events, Scottish Borders

John Henderson
Director SSDA
Born in Scotland, Scottish Borders