Media Engagement
The SSDA works closely with press, media and influencers on a range of projects for both Scotland Starts Here as well as business news from the SSDA and its partners.
From amplifying your news to key press contacts to pitching businesses across the South of Scotland to news outlets and driving awareness of the region overall, we have a busy calendar of activities. You can find our recent coverage books and media impact below.
Media and Fam Trips
As part of promotional activities, the SSDA regularly hosts press and media trips with journalists and influencers from across our target audiences. We work with local businesses and our partners to create bespoke itineraries for each trip. In return for support on our plans, we can often offer guaranteed features in the resulting coverage.
The SSDA also works closely with travel trade buyers, promoting trade-ready businesses in key markets across the world. If your business has a dedicated travel trade offering or you are in the process of developing one, you can get involved in relevant trade and FAM trips.
If you are interested in getting involved or would like further information, please contact the SSDA team.
Share Your News and Offers
The SSDA constantly works on identifying new opportunities to promote the South of Scotland to key audiences through Scotland Starts Here.
If your business has special offers available or you are launching a new product, let us know. Your plans might align with the SSDA’s promotional plans, enabling us to feature you in upcoming activities.
Whether it’s a short-term offer or part of your long-term plans, please get in touch with the SSDA team.
