Through February 2024, the SSDA hosted 14 Locally Led Destination Development meetings across the South of Scotland, half in-person and half digital.
The meetings:
- Presented the South of Scotland Responsible Tourism Strategy, highlighting which specific points made locally had directly fed into the strategy, and discussed a local approach to work with and benefit from this new strategy and the united approach.
- Went through the local priorities identified at the last meeting and updated on what specific actions the SSDA has taken to advance these priorities.
- Presented on the SSDA’s £60k+ Seasonality Campaign, showing how local input fed into its design and delivery, going through the results so far, and showing how businesses can continue to get involved.
- Presented the new webpage on the consumer-facing ‘Scotland Starts Here’ website, about the local area, highlighting how points made in the last meeting fed into how the area is represented, and giving local control on an on-going basis for the content of this page.
- Updated on the production of a 60-90 second promotional video about that area, informed by local input at the last meeting, which will be freely available for all to use.
- Further advanced plans to raise awareness locally of the ‘Scotland Starts Here’ brand and assets, so it works for local businesses.
- Reviewed local collaborations which have developed since the last meeting and agree how best to promote and support these.
Click the below links to read the minutes.”
