INSIGHTS INTRODUCTION
Need to know how inbound tourism is performing? Looking to understand the competitive tourism landscape, uncover trends and the importance of different market sectors? Explore the latest data available through the below reports.
(New reports and insights will be added when they become available)
Which data insights visitor economy businesses want
SSDA Member Survey
September 2024
Research and insights on tourism in the Scottish Borders, VisitScotland
July 2024
- Research and insight on tourism in Dumfries and Galloway is available from a range of different sources, including tourism monitors, national statistics, and commissioned research.
- On the page, you will find key data for the area. There are also links to further information regarding a particular source or study.
Research and insights on tourism in the Dumfries & Galloway, VisitScotland
July 2024
- Research and insight on tourism in Dumfries and Galloway is available from a range of different sources, including tourism monitors, national statistics, and commissioned research.
- On the page, you will find key data for the area. There are also links to further information regarding a particular source or study.
Domestic Sentiment Tracker
May 2024
VisitScotland's latest tracking research on UK residents' holiday intentions. This includes perceptions relating to the cost-of-living crisis, and industry specific insights.
Inbound Tourism Forecast
May 2024
The annual VisitBritain forecast for the volume and value of inbound tourism to the UK is issued towards the end of each year. It is revised mid-year, after the final official inbound statistics are released.
Scottish Tourism Index
February 2024
The January 2024 Scottish Tourism Index provides an overview of how the Scottish home holiday market might look for the year ahead. Some 1,006 Scots were interviewed in late January with the primary purpose of establishing the characteristics of Scots’ holiday-taking attitudes and behaviours
Scottish Tourism Index
February 2024
The January 2024 Scottish Tourism Index provides an overview of how the Scottish home holiday market might look for the year ahead. Some 1,006 Scots were interviewed in late January with the primary purpose of establishing the characteristics of Scots’ holiday-taking attitudes and behaviours
The STA commissioned 56 Degree Insight Results
October 2023
An online survey with responses from a broad cross-section of Scottish tourism businesses
to quantify the challenges the sector faces as we approach the end of 2023.
GB domestic overnight trips
October 2023
Access the latest numbers of domestic overnight trips British residents took, when they took these trips, for what purpose, their total expenditure and the number of nights they stayed.
Great Britain domestic day trips
October 2023
Find the latest data on day trips that British residents took in Britain and England – including when they took these trips, for what purpose, their total expenditure and the number of nights they stayed.
Scottish Visitor Attraction Monitor
2022
(South of Scotland Extract)
The Moffat Centre
80 attraction operators provided total visits figures for both years 2022 and 2021.
Overseas travel and tourism
April to June 23
Visits to the UK by overseas residents, visits abroad by UK residents and spending by travellers, using provisional passenger traffic data.
VisitScotland Accommodation
2023 and earlier
Explore research and insights on Scotland's accommodation offering. Monthly reports are available for each accommodation sector for
South of Scotland Segmentation Data.
September 2021
Yoder Consulting conducted an online survey among 3,440 UK adults (excluding adults in the Scottish Borders and Dumfries and Galloway) between 31st August and 15th September 2021.
Quotas were set and weights applied in order to ensure the data were nationally representative of adults (18+) in UK
