200,000 people reached in first two weeks of South of Scotland Destination Alliance Winter Escapes campaign promoting Scottish Borders and Dumfries & Galloway A new digital marketing campaign from the South of Scotland Destination Alliance (SSDA) has already reached 200,000 people after just a couple of weeks, directing hundreds of potential holidaymakers to the…
Read more
The South of Scotland Destination Alliance announces new Chief Executive to lead work developing the South of Scotland into a year-round tourist destination The South of Scotland Destination Alliance (SSDA) today announced that Borders-based David Hope-Jones OBE will be the new Chief Executive of the strategic Destination Management and Marketing Organisation for the Scottish…
Read more
MESSAGE FROM OUR INTERIM CEO We were delighted to launch our new Business Engagement Sessions earlier this week which kicked off with an insightful webinar Marketing: Maximising Bookings and Revenue in 2023, It was great to hear from Vicki Miller, VisitScotland and Robert Kennedy, SuperControl – the recording can be viewed on the SSDA Members…
Read more
Lonely Planet’s Expert Predictions for the Coming Year Celebrate the World’s Top Places for Food, Unwinding, Connection, Journeys, and Learning Global travel authority Lonely Planet has today unveiled its top destinations to visit next year with the release of Lonely Planet’s Best in Travel 2023. The annual hot list of trending destinations predicts where to go in…
Read more
The South of Scotland has been named as one of Lonely Planet’s Best in Travel destinations for 2023. The publication revealed that the region, which covers the Scottish Borders and Dumfries & Galloway, is one of only two UK destinations and 30 worldwide to make the annual list. Lonely Planet’s Best in Travel 2023…
Read more
Results of first South of Scotland Destination Alliance ‘barometer survey’ reveal “exceptionally challenging” picture for tourism and hospitality businesses in the region The results of an in-depth ‘barometer survey’ of tourism and hospitality businesses in the South of Scotland paint a concerning picture of the difficulties many operators face in a worsening national and…
Read more
MESSAGE FROM OUR INTERIM CEO It has been an incredibly busy month for the team as we continue to welcome businesses into the SSDA tourism community and prepare to launch a new Winter Campaign. Over the past year we have raised the profile of the region through our regional brand Scotland Starts Here. Our website…
Read more
South of Scotland Destination Alliance (SSDA) and Dumfries & Galloway Council join forces to host the ‘must-attend’ digital session for businesses in the region who now require a short-term let licence to operate The SSDA has teamed up with Dumfries and Galloway Council to host a free online information session for anyone running holiday lets…
Read more
Message from our Chief Executive, Melanie Allen… “It has been heartening to speak to and meet members over the past few weeks with so many messages of support. I am very excited to be working with the team to drive forward the SSDA tourism strategy for the South of Scotland over the next few months.…
Read more
First South of Scotland Destination Alliance ‘barometer survey’ aims to gain vital insight into how tourism businesses in the region are faring and their priorities for the coming year The South of Scotland Destination Alliance (SSDA) has launched its first ‘barometer survey’ of tourism and hospitality businesses in the South of Scotland, aiming to…
Read more
