SSDA Conference 2025

Wednesday 19th March 2025

The Peebles Hydro, Innerleithen Rd, EH45 8LX

The SSDA Conference is the key annual event bringing together the South of Scotland’s tourism sector: accommodation, visitor attractions, food and drink, travel trade and much more, with service providers, key stakeholders and the public sector.

Designed to unite everyone invested in shaping the region’s vibrant visitor economy, the conference provides a platform for connecting, networking, learning, and forging meaningful new collaborations.

Over the coming weeks and months we will be sharing further details about the AMAZING speakers and line-up we have for the 19th March 2025 Conference. It will likely be another record-breaker!

🌟We are delighted to offer an Early Bird Tickets offer up to the 31st December 2024. 🌟

By popular request, this year’s conference is again inspired by the four pillars of the South of Scotland Responsible Tourism Strategy: Inspire, Develop, Responsible, and Support. These themes will shape the day, driving engaging discussions and practical workshops to tackle current challenges, seize emerging opportunities, and ensure a sustainable, inclusive, and innovative future for tourism in the region.

Through inspiring speakers, insightful panel sessions, and hands-on activities, attendees will:

•Inspire: Discover fresh ideas and success stories that highlight the unique strengths of the South of Scotland as a world-class destination.

•Develop: Explore innovative approaches to developing destination products, exploring creative experiences that resonate with visitors, celebrate local culture, and add value to the region’s tourism offering.

•Responsible: Champion sustainability and responsibility in tourism, ensuring that our natural environment, local communities, and cultural heritage are protected for generations to come.

•Support: Gain access to invaluable resources, tools, and networks to support your business’s growth and resilience

If you were with us in 2024 there was a great energy in the room and delegates found it was a really useful day full of collaborations and networking . Get a flavour of the day from below

Whether you're a business owner, community leader, or professional in the tourism industry, the SSDA Conference is your chance to explore innovative practices, and be part of shaping the South of Scotland as a destination that inspires visitors and supports thriving communities.

Join us for a day of collaboration and innovation, as we work together to position the South of Scotland as a shining example of responsible tourism excellence.